COACH. ATHLETE. STORY BEHIND THE BRAND. 

F2R ATHLETICS & LUCLIFTSPT 

This Is Bigger Than Fitness

LucLifts and F2R were built from the same place.

Not from perfection.
From struggle.

From feeling lost in my own body.
From not understanding where to start.
From going through setbacks, injuries, and having to rebuild myself from nothing.

I didn’t need more motivation.

I needed structure.
I needed guidance.
I needed something real.

That’s what changed everything.

LucLifts PT is where that change begins.

It’s where you stop guessing.
Where you learn your body.
Where you build discipline, confidence, and control.

F2R — Forged 2 Rise — is what comes after.

It’s not just clothing.

It’s a mindset.

It represents what you’ve been through…
and who you decided to become because of it.

This isn’t about looking like you lift.

This is about becoming someone who doesn’t quit.

If you’re still here…

you’re not finished.